Which strategy of internal linking for my SEO?


A well managed internal meshing is one of key factors of the positioning on search engines, and a significant part of the SEO plan.

The importance of internal meshing in a website's SEO

Internal meshing, external meshing?

Analyze the internal mesh of a website


If the strategies of external linking make a lot speak about them, the internal links are a key element which allows among others to increase the authority of your pages. Besides it, he also has the effect of improving the accessibility (a little bound page will be accessible more with difficulty for the visitors), to help robots to understand better the architecture of your site, in particular to locate your most important Web pages, as well as to distribute the authority of page and the juice of link on the whole website.
Attention however not to fall into the trap of her on optimization of the internal meshing, because just like the external links (backlinks), to optimize its internal links can be badly perceived by Google and the other search engines.

Let us review the manners to optimize effectively your internal meshing for SEO, with basic rules and by using our service.



How well to distribute the authority and the juice of link within your site?

According to Neil Patel, the internal meshing defines itself as "An added value optimized for the search for a website. Internal links allow this added value by supplying information on the structure in crawlers, by offering longer sessions of navigation for the users, as well as network in the meshing at the end of pages and articles "

5 essential stages get free of this definition:


1 # Produce some quality contents in quantity

It is not new, the most relevant contents you will have, the easiest it will be to make your architecture of links. A well made internal meshing anchors in your strategy of contents in general. In this way, you can bind your contents between them in a choice of relevance and complementarity. Several approaches exist to design a successful internal strategy of meshing according to the size of your website; Classic, of type tree, in silo …
The number of page which you have to handle will make interesting or useless the fact of lingering over the said strategies of the "silos of contents" (content stacking) which, contrary to what they claim for the very small-sized sites, do not allow to have an impact on the referencing in the long term. The important is to concentrate on the links between contents which complement each other pertinently and bring a real added value to the Internet users.



2 # Favor the natural anchors

The contents of the textual anchors used to bind your contents between them must be made by arguing in the same way as for the strategies of external linking. Because nobody really wants to find himself in the depths of the SERPs because of a Google penalty for having optimized too much its links anchors. These have to seem the most natural possible, and become integrated "naturally" into your contents.
Use neutral terms as "this page, "here", "our article on …"", or terms bound to your business sector, but avoid filling your anchors with exact match keywords, perceived then as a low-quality signal if in too large number.



3 # Put yourself at your visitors point of view

Your internal links must be thought before anything else for your visitors, their possible optimization for search engines being really the last thing to be looked. Maintaining a qualitative internal meshing brings only advantages: the Internet users stay longer on your site, grant him more confidence, and it significantly makes rise your conversion rate in case you wish to sell them a product or to supply them a service.
In a general way, if the link which you placed is contextualized and seems natural, the readers will be more inclined to click above and thus will pursue the navigation on your site rather than to look for a further information at a competitor.



4 # Make deep links

Make in-depth links, your internal meshing will be there only better! A collectively made error is to make links towards the homepage of the site or towards the main pages only. Rough error: to bind in way repeated towards these pages does not bring profit in terms of distribution of authority because these pages arrange probably already numerous incoming links, both external as internal, but it relegates especially your articles and other more specific pages to the very depths of your website. It is better to favor the links towards the deep pages so as to create a profile of natural and relevant link in the eyes of the visitors and search engines.



5 # Forget the tag nofollow

Putting internal links nofollow is the best way of making useless all your strategy of internal meshing from a referencing point of view. Matt Cutts himself advises to keep his internal links follow, to allow in Rank page to be correctly distributed through all the pages of the site, and to indicate to the Google robot to follow the link at 100%. The nofollow tag should be reserved for certain external links not bringing added value to your contents, or irrelevant with your theme.


How to verify if the internal linking is optimized?

Use our analysis tool!

Internal linking with a magnifying glass


Before anything else, it is necessary to understand the utility and the appearance of an optimized structure for an internal linking strategy. Badly made internal meshing can have repercussions on the way search engines will perceive your website. Indeed, the number of internal links clocking towards a page has a real impact on the way robots are going to explore it and to classify it in their index. Thus the popularity of a page depends directly on the way is made its internal linking.
Internal.link proposes a tool allowing to visualize clearly internal links between the various pages of your site, and to identify problems and improvements to be adressed to rise in positioning on Google.
The tool shows the internal meshing in its entirety in the form of directed graph, and allows to identify in the twinkling of an eye pages and contents weakly referenced in house.



Distribute the popularity of its main pages

When you set up a strategy to improve the popularity of some of your pages, it can have an impact on the popularity of others. To use the analysis tool of internal links Internal.link will protect you from these errors. If certain pages more important than others (we shall think in particular of the pages of sales / conversion within the framework of an e-commerce site) must be more put forward than others, to influence positively their positioning, begin its work of linking intern with our tool turns out to be a not insignificant safety.
Finally, it is also interesting to make the audit of the internal meshing of his competitors, to be inspired in it or understand their internal linking strategy.